The development of floor protection products may seem trivial on its surface, but in reality, it is far from it. Product and brand differentiation must happen in a very tight
The ECO Chair from CSL boasts a roomier, more comfortable alternative to conventional commercial high chairs. In addition, ECO Chair is manufactured from recycled material, making it the industry’s first
The Ulti-Mate Garage line of cabinets was born from a request to utilize the excess capacity of a wood products factory. We looked at the market and recognized the need
The development of chairmats may seem trivial on its surface, but in reality, it is far from it. Product and brand differentiation must happen in a very tight set of
The Tenex Personal Whiteboard project challenged us to develop an elevated version of an inexpensive personal-sized whiteboard tablet. Other products in this segment are cost reduced so far that they
Life Fitness approached Rute Design to work on their popular Hammer Strength brand requesting a refresh to give it “Attitude.” Starting with story-boarding to illustrate the visualization of the words
Rute worked with Tenex to design and engineer this unique whiteboard, eraser, and dry erase marker. The design targeted functionality and price points between inexpensive light-duty offerings and more feature-rich
Rute worked with Werner Ladder to develop the feet of their 6100 series ladders. Adding details in a refined way within very tight constraints is something Rute is often asked
Copyright © 2019 | Rute Design, Inc. | All rights reserved
Powered by Rute
