Product Development Process - Portfolio

Keller 97 Series Fiberglass Step Ladder Feature

Keller Ladder

Werner Ladder asked Rute to redesign the feet and lower step supports for the Keller 97 series line of fiberglass step ladders.  A softer look

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CSL Eco High Chair Stacked

CSL Commercial High Chair

The ECO Chair from CSL boasts a roomier, more comfortable alternative to conventional commercial high chairs. In addition, ECO Chair is manufactured from recycled material,

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Chair Mat Frosted Edge Grippers

Tenex Chairmats

The development of chairmats may seem trivial on its surface, but in reality, it is far from it.  Product and brand differentiation must happen in

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Tenex Personal White Board

The Tenex Personal Whiteboard project challenged us to develop an elevated version of an inexpensive personal-sized whiteboard tablet.  Other products in this segment are cost

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Hammer Strength Elite

Life Fitness approached Rute Design to work on their popular Hammer Strength brand requesting a refresh to give it “Attitude.” Starting with story-boarding to illustrate

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