Tenex – Floor Protection – eCommerce Virtual Photography

Rute completed an eCommerce focused virtual photo shoot for the Tenex Floor Protection line of products. Virtual photography is well suited for products that are difficult to photograph and require a high amount of variation. Most products sold online and through websites like Amazon and Wayfair benefit from this workflow.

Bretford – PowerSync Pro – Virtual Photography

Bretford Manufacturing PowerSync Pro detail virtual still photography

Rute worked with Bretford Manufacturing to produce marketing image assets for the PowerSync Pro new product launch. Still photography was produced from production ready and engineering grade CAD data. See this and other great Bretford products at: https://www.bretford.com/ VIRTUAL PHOTO SHOOTS Final camera angles, subtle color choices, and exact material properties became a collaborative effort […]

Keller Ladder

Keller 97 Series Fiberglass Step Ladder Feature

Werner Ladder asked Rute to redesign the feet and lower step supports for the Keller 97 series line of fiberglass step ladders.  A softer look was desired for this line over the more hard-edged look of the M8700 Series.  New design concepts were required to fit into a very tight set of constraints.  The injection […]

Ulti-Mate Garage Cabinets

The Ulti-Mate Garage line of cabinets was born from a request to utilize the excess capacity of a wood products factory.  We looked at the market and recognized the need for a smartly elevated feature set for this ready-to-assemble cabinet line to compete with options that were dramatically cost reduced to hit retail price points. […]

Tenex Chairmats

Chair Mat Frosted Edge Grippers

The development of chairmats may seem trivial on its surface, but in reality, it is far from it.  Product and brand differentiation must happen in a very tight set of manufacturing constraints for these products.  Rute worked with Tenex to subtly innovate features and details while at the same time supporting the engineering documentation, retail […]

Hammer Strength Elite

Life Fitness approached Rute Design to work on their popular Hammer Strength brand requesting a refresh to give it “Attitude.” Starting with story-boarding to illustrate the visualization of the words “extreme strength” and “durability.” Physical shapes were developed that spoke the same language. Rute centered in on the bracing of the equipment to make the […]