Keller Ladder

Keller 97 Series Fiberglass Step Ladder Feature

Werner Ladder asked Rute to redesign the feet and lower step supports for the Keller 97 series line of fiberglass step ladders.  A softer look was desired for this line over the more hard-edged look of the M8700 Series.  New design concepts were required to fit into a very tight set of constraints.  The injection […]

Ulti-Mate Garage Cabinets

The Ulti-Mate Garage line of cabinets was born from a request to utilize the excess capacity of a wood products factory.  We looked at the market and recognized the need for a smartly elevated feature set for this ready-to-assemble cabinet line to compete with options that were dramatically cost reduced to hit retail price points. […]

Tenex Chairmats

Chair Mat Frosted Edge Grippers

The development of chairmats may seem trivial on its surface, but in reality, it is far from it.  Product and brand differentiation must happen in a very tight set of manufacturing constraints for these products.  Rute worked with Tenex to subtly innovate features and details while at the same time supporting the engineering documentation, retail […]

Tenex Personal White Board

The Tenex Personal Whiteboard project challenged us to develop an elevated version of an inexpensive personal-sized whiteboard tablet.  Other products in this segment are cost reduced so far that they have the feel of flimsy cardboard.  To support the added material and manufacturing cost it needed to have the feel of a premium product. Additional […]

Hammer Strength Elite

Life Fitness approached Rute Design to work on their popular Hammer Strength brand requesting a refresh to give it “Attitude.” Starting with story-boarding to illustrate the visualization of the words “extreme strength” and “durability.” Physical shapes were developed that spoke the same language. Rute centered in on the bracing of the equipment to make the […]

Tenex Trifold Whiteboard

Rute worked with Tenex to design and engineer this unique whiteboard, eraser, and dry erase marker.  The design targeted functionality and price points between inexpensive light-duty offerings and more feature-rich contract grade solutions. The trifold design enables features found on more expensive options like an increase in the usable whiteboard space and the ability to […]